Over the weekend I had the privilege of checking out a pop-up store for the future Archetype Boutique, a second phase to the Grey Area foundation of the Art’s expansion in San Francisco,CA.  Before I noticed the address my eyes were already inside of the store staring at the hanging mannequins and a tree of vintage colorful hats.  Entering to courteous emerging designers and a glass of mimosa got me even more antsy about the clothes  and jewelry that were calling my name to be touched and gawd upon. My heart fluttered faster and faster with each line that I viewed.  Vintage, Ethnic, futuristic,  romantic, one of a kind, to OMG!! Whatever that is I want it.  The prices ranged from $40.00 to a couple of hundred making it affordable to all. Not to mention Wearables will be the highlight of the store featuring brands such as CuteCircuit and Grace kim.

Archetype will be geared toward supporting up and coming, local, and international designers around the principles of technsologically-inspired and sustainability-minded fashion. Expected to open in early Summer of 2010, one of the intentions of the development is to revitalize the growing yet urban area of the Tenderloin district. Not only will the new phase have a boutique, but a cafe and media center for artist to learn and express their talent.

I encourage all to support this eclectic boutique not only because of the dope clothes but their initiative to help the community and up and coming artist over the world.  Go to GAFFTA view get more information and to get a closer look at the different designers. PR