Last week, French Fashion House, Hermes, announced their collaboration with popular Parisian boutique, Colette. The boutique will soon carry a collection of scarves “le carre” since Hermes is known for their beautifully designed silk scarves. Matt Irwin (Hermes photographer) was sent London, New York, Tokoyo and Paris of girls (and guys) making the most out of these Limited Edition new scarves that are set to hit stores in September. Meanwhile get a preview of the collection as it appears in various ways - wrapped around heads, over purses and some even as tops.
Even Better- Inspired by the montage of photos and videos’ Matt Irwin captured for this collection, come September, Colette will launch a global campaign, “J’aime mon carre” with the best snap sots of you and your Limited Edition Hermes scarf that will be featured in the store’s up coming exhibition.
