
Oprah Winfrey is giving network television one of her trademark aha moments.
Ms. Winfrey, the billionaire queen of daytime television, is planning to announce on Friday that she will step down from her daily pulpit, “The Oprah Winfrey Show,” in two years in order to concentrate on the forthcoming cable channel that will bear her name.
“The sun will set on the Oprah show as its 25th season draws to a close on Sept. 9, 2011,” Tim Bennett, the president of Ms. Winfrey’s production company, Harpo, said in a letter to her 214 local TV stations on Thursday evening. She will appear on her cable channel, called OWN: the Oprah Winfrey Network, in some form. But “The Oprah Winfrey Show” will no longer be.
The list of repercussions of her decision is long. For CBS, the owner of syndication rights to her show, it means the loss of its signature program and millions of dollars every year in revenue.
For ABC stations, where her show was largely seen, it means the loss of daytime’s most popular program, a generator of giant audiences leading into evening news programs.
Larry Gerbrandt, an analyst for the firm Media Valuation Partners, said “any show that ABC comes up with to replace her will not draw anything near the ratings guarantee they could count on with Oprah. At least for the first year, ABC is going to take a serious hit.”
credit: nytimes